Joana Marcelino joins Wewood as Creative Director

After one year of very important changes, with the opening of our first Flagship Store and with our 10th anniversary coming to an end, we are very pleased to announce our new creative director: Joana Marcelino.

© Victor Roriz

Joana was already working closely with the brand since the beginning of the year as our Flagship Store curator and now assumes a leading position as Creative Director. 

In the following months, Joana will set the route of the brands' collection and fair stand presence. She will also have an important role in the definition of the overall values, image and positioning of the brand. She will be researching the international design and furniture markets, new tendencies and materials and (re)evaluating how the brand can appeal to a wider consumer base, in close collaboration with the marketing/communication and sales departments.

Joana Marcelino, is a Portuguese architect, with a great passion for art and that feeling is reflected in everything she does in life. She believes that projects should be developed according to the person and the place, combining always architecture, biophilia, fashion, design, scenography and art. Joana Marcelino Studio is an inter-disciplinary architectural design practice which works internationally providing architecture, interior, art direction, graphic, and product design services.

Joana's designs have a very strong identity and she always works in close cooperation with diverse craftsmen striving for the best solution.

Joana has extensive experience in the residential area. She has designed marble and ceramic collections for Lovetiles, Pavigrés and Pedrantiqua and a mirror for a Belgian design editor - Per/Use - presented at Biennale Interieur Kortrijk, Belgium and Salone Del Mobile, Milan. One of her most innovative projects is BP's two petrol stations in Leiria.

At the end of 2020 she launched a new project - Flores e Cerâmica - a 100% handmade project, 100% produced in Portugal, with a vast collection of utilitarian and decorative tableware with the Studio's signature that defends the national production and the valorisation of handmade ceramics along with unique arrangements of fresh or preserved natural flowers.

Joana Marcelino is already working on the briefings and contacting designers for the development of new products for our collection and receiving proposals. 

Joana can be contacted through the email: creativedirector@wewood.eu.