Everybody knows that products always start with an idea and some drafts of the designer on a piece of paper. Then comes the concept, the proposal and the discussion.

May it become a good product? There are no magical formulas for this. Most of the times it's a matter of feeling, and when we decide that it will be part of our collection, we start working directly with the designer on the making of the first prototype.

Kobe chair is one of our newest products and, during the last months, it passed by a production process that combines traditional joinery techniques with the most up-to-date technology and machinery of the day.

It all starts it a prototype and, after having finalized it, if it seems acceptable, we start working on the improvements that will turn it in something you can call a chair. Most of the times, the little design elements on the construction come with the process and that's where the experience of craftsmen shows up, refining the details with the help of the designers making it an authentic piece of design.

The changes are made by hand and tested at the factory, to ensure that all dimensions and details are perfectly communicated into the final piece. After the handmade changes, the production begins.

The combination of 5-axis CNC technology and the precise hand finishing of experienced craftsmen assures that when the first batch of chairs are finally ready, all the changes and that final joinery details are already part of it, reflecting the designer concept of a simple, yet interconnected chair with a solid wood frame, designed to be perceived as a homogeneous object.

Upholstery is the next step of the process. The choice of the right fabrics and leather, as well as the experience of the workers of a upholstery factory that has been running for more than 40 years, are very important and can make it a chair recognized and beloved all over the world.

Of course, production is only a small part of the process that also involves marketing, communication and sales departments, but that's another story.