Interior design is a very competitive world. It doesn't matter if you are a newcomer or a veteran, if you don't promote your business properly, you will find yourself stuck in a hole.

The modern times are not so simple as they seem, but there are some tools and strategies that you can benefit from to promote your business, reach new clients and keep the ones that are already loyal.

From a furniture brand perspective, we have a (not so) distant vision of interior design business and we risk to suggest some tips.

Social media

One of the easiest and most affordable ways to engage your audience is through social media. Images and video are perfect to show the quality of your work, your style and projects.

Instagram and Pinterest are mandatory. Facebook and YouTube are still a great option.

Contest and awards

A great recognized award or contest It’s the perfect way to promote your business. Even if you don't win, you can say that you are on it and it can benefit your personal development and professional practice.

Partnerships

Partnerships are a key element. If you are loyal to some brands, there may be synergy in promoting each other.

When you purchase a significant amount of products from a brand, you can get additional discounts, and when they come across clients looking for interior designers, they may also refer you.

The most important part is to be authentic in your style. Copies never last so long. Find out what makes your services so special and why your clients choose you. Focus on that and don't forget that you have a unique story to tell.